The Mina Cup is one of the worlds leading youth football tournaments, one that attracts professional teams from across the globe to compete in an annual tournament based in Dubai.
DELIVERABLES
Video Production
Photography
Graphic Design – Print & Digital
Social Media Management
OBJECTIVE
Our main objective was to develop a visual identity that represented the quality of the Mina Cup. The standard of football, hotel stay & overall experience is a key differentiator between the Mina Cup & other youth football tournaments, this aspect needed to be reflected in the brand.
APPROACH
The approach we took was to keep the design theme simple but to complement it with high-quality photography & video content. To guarantee all video, photo & design requirements were aligned, we developed a brand guideline document ensuring all content produced was consistent.
